RuneScape Charity Launches Today
Jagex is doing good and helping to allow RuneScape players to donate to charity. This goodwill effort launches today and will go on throughout November, 2013.
The Well of Goodwill will offer RuneScape players across the world the chance to gift some of their in-game wealth to charity. Players will be able to donate in game items, gold or even RuneScape Bonds into the Well. For every 10 million gold pieces gifted by the community, Jagex will donate $1 to a number of charitable causes including GamesAid, Willow, SpecialEffect, Action for Kids and the Internet Watch Foundation.
â€œAt Jagex, we have always been passionate about our charity work,â€ commented Riaan Hodgson, Chief Operating Officer at Jagex. â€œAs a company, we regularly raise funds and donate thousands of pounds to charities each year. However, we have been keen to create an innovative way to involve our community for some time, and hopefully as a result, scale the effectiveness and reach of our charitable giving efforts. With the Well of Goodwill, we believe we have created a perfect system to allow our players to support worthy charities through their in-game efforts without affecting their own real-world pockets.â€