Pokemon Celebrates 20 Years With Ad In Super Bowl 50

Posted on January 12, 2016 by
Pokemon Celebrates 20 Years With Ad In Super Bowl 50

Pokemon has announced that 2016 will be a year-long celebration of the past, present, and future of the 20-year-old brand. First introduced in Japan in 1996 with the video games Pokemon Red and Pokemon Green for the Game Boy system, Pokemon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokemon is one of the most successful entertainment brands in the world.

To kick-start the celebration, The Pokemon Company International announced today that it will air a new ad during Super Bowl 50 on Sunday, February 7, which will encourage fans to Train On. In that spirit, fans are encouraged to share their favorite Pokemon memories on Twitter, Instagram, and YouTube using the hashtag #Pokemon20. On Pokemon Day, February 27, fans can join in on the fun at special events at participating retail locations across the country. More details can be found at Pokemon.com/20. Fans visiting the site throughout the year will find information about monthly Mythical Pokemon distributions, retail events, special products, messages from some of Pokemon's biggest fans, and the upcoming Pokemon Photo Booth app.

In addition to all of these great ways to celebrate 20 years of Pokemon, there is much more to come in 2016. This spring, Pokkén Tournament (Pokemon.com/PokkenTournament)for the Wii U console will bring Pokemon to life in a way never seen before: Pokemon battle in direct response to the player's actions. Pokemon GO (Pokemon.com/GO), a ground-breaking mobile game that will encourage fans to search far and wide in the real world to discover Pokemon, launches later this year. To coincide with Pokemon Day on February 27, Nintendo will also make some of their best-selling Pokemon amiibo available again, at select retailers only. Fans should be on the lookout for Charizard, Jigglypuff, Greninja, and Lucario to join Pikachu at stores nationwide.


In a fitting tribute to where it all began, Pokemon Red Version, Pokemon Blue Version, and Pokemon Yellow Version will be released as digital downloads on Nintendo eShop for the Nintendo 3DS family of systems on February 27. Pokemon Red Version and Pokemon Blue Version will also be included in a New Nintendo 3DS bundle. The New Nintendo 3DS Pokemon 20th Anniversary bundle will come with Pokemon Red Version and Pokemon Blue Version pre-installed, two unique cover plates featuring artwork from the original Pokemon Red Version and Pokemon Blue Version game boxes and the Pokemon 20th logo, and a download code for an exclusive Nintendo 3DS Pokemon HOME Menu theme. The commemorative New Nintendo 3DS bundle will be available on February 27 at retail locations.


Pokemon TCG fans can celebrate 20 years of Pokemon with the Pokemon TCG: Generations expansion (Pokemon.com/20). This special expansion covers every stage of a Trainer's journey, from the choice of a first partner Pokemon to the most elite of Trainer battles. Featuring Pikachu, Snorlax, Ninetales-EX, Jolteon-EX, plus Mega Charizard-EX, Mega Blastoise-EX, and Mega Venusaur-EX, the Generationsexpansion will be available in February. Generations booster packs will be available within specially labeled and designed Pokemon TCG products released as part of the Pokemon 20th celebration, starting with the first Pokemon TCG: Mythical Pokemon Collection coming in late February. A total of 11 Mythical Pokemon Collections will be released throughout 2016, each containing two Generations booster packs. In addition, four Pokemon TCG: Red & Blue Collections focused on the original superstars of the Pokemon world, each containing fourGenerations booster packs, will be released in 2016.


The celebration continues with special retail events. Four Mythical Pokemon video game character distribution events will take place at participating GameStop locations throughout 2016, with one being distributed each quarter. Fans will need to have Pokemon Omega Ruby,Pokemon Alpha Sapphire, Pokemon X, or Pokemon Y, and a system from the Nintendo 3DS family to receive Mew, Darkrai, Arceus, and Genesect.

On Pokemon Day, February 27, at participating Toys"R"Us locations, fans can receive special foil Pokemon TCG cards featuring Pikachu and Magikarp from the Generations expansion, a Pokemon activity book, and a poster of the original 151 Pokemon, while supplies last. Toys"R"Us will also have an exclusive Generations-themed folio available for purchase to collect the new expansion.


Beginning in January and continuing throughout the year, 12 full-length Pokemon feature films will be available for digital download from iTunes, Google Play, and Amazon. Among the releases will be digitally remastered versions of Pokemon: The First Movie and Pokemon the Movie 2000 and Pokemon 3: The Movie. In addition, Pokemon TV, available on Pokemon.com, Roku, Chromecast, and Amazon Fire platforms, will feature one film title per month to align with other Pokemon brand activities. The first three Pokemon films will also be available in both DVD and Blu-ray formatted bundles from licensee Viz Media.

A 48-page interactive digital reader will accompany Pokemon: The First Movie and can be viewed on any device that supports iBooks, including Mac, iPad, iPhone, and iPod touch.


Fans can celebrate 20 years of Pokemon in style with new apparel, accessories, and souvenirs available only at PokemonCenter.com. They can find everything from a special Pokemon 20th baseball cap by New Era to a commemorative pin and lanyard set. Pokemon 20th TCG accessories, such as card sleeves, deck boxes, playmats, and much more, are available for fans of all ages. Limited-edition Pokemon 20th figures and plush items from TOMY International, Pokemon's master toy licensee, will also be available at participating retail locations.