Modern Warfare 2 Obliterates One Day Sales Records
Call of Duty:Modern Warfare 2 has become the biggest launch in history across all forms of entertainment. Sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates. In its first day, the title sold approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates. "The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium," said Mike Griffith, CEO, Activision Publishing, Inc. "The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."