Lightning Becomes A Fashion Icon In Louis Vuitton's "Series 4" Campaign
The heroine of FINAL FANTASY XIII, Lightning, will make an appearance in the global campaign of Louis Vuitton's spring-summer 2016 collection, "Series 4."
Lightning is the main protagonist and heroine in the FINAL FANTASY XIII series. In FINAL FANTASY XIII, Lightning's younger sister, Serah, becomes an enemy of the government. Lightning then vows to save her, even if it means turning against the world. This is what marked the beginning of a fateful and perilous journey
This collaboration embodies the shared values cherished by both Louis Vuitton and FINAL FANTASY; to preserve our traditions while constantly seeking out new and revolutionary ideas in order to deliver products of world-class quality. Under this philosophy we aim to bring a new value and new experiences to the world.
As the model for the "Series 4," Lightning will appear on various magazine advertisements starting from the January 2016 issue and will also star in promotional videos for the campaign.
Nicolas GhesquiÃ¨re, Louis Vuttion's Artistic Director of Women's collections, commented, "It's clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression."
"The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton," said Tetsuya Nomura, the character designer of Lightning. "Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning."