E3 2007 to be More Intimate Event
The new E3Expo will be taking shape over the next few months. It will still take place in Los Angeles. It will focus on press events and small meetings with media, retail, development, and other key sectors. E3Expo 2007 will not feature the large trade show environment of previous years.
“The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season,” said Douglas Lowenstein, President of the ESA.