$39.95 Test Drive Unlimited for Xbox 360
Atari announced official pricing for its upcoming next-generation racing game, Test Drive Unlimited. Test Drive Unlimited for Xbox 360 will sell for US$39.95. "Innovation should be available to everyone, not a privilege for those can afford high price tags," said Bruno Bonnell, Chairman, CEO and Chief Creative Officer of Atari. "Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses.