E3 Access 2004 Interview with Ingmar Lak
Next Gen Videos
Would you please introduce yourself?
Sure. My name is Ingmar Lak and I'm the Founder, Director & Executive Producer of E3 Access: The Future of Videogames series.
We see that you were finally able to get your product over to the US through some major retailers.
How challenging was it to team up with them?
It was quite a challenge. Firstly, being based in Australia, while reducing costs and having a vast talent pool, it's very difficult to do business with the US. The tyranny of time zones and distance really makes things difficult. Second, we're the pioneers of this genre' of videogame coverage. That means that the product is yet to be proven as being commercially viable (something we're still working on) before retailers will give it a chance. Also, since E3 Access is about videogames but is technically a DVD-Video, many outlets don't know where to place the product in store...in the games dept. or in DVDs? Believe it or not that's the primary reason we've had trouble reaching US stores in the past.
Partnering with IGN certainly helped a great deal as their fanbase is second to none. Speaking of which, the synergy between NGV and IGN is frightening. Expect huge things from this partnership in the future!
How many people did you have working on this project?
We have a crew of 8 at E3 and a skeleton crew of 3 during post. The three unlucky soles to be stuck in post work 20hour days for 3 weeks straight. This entails logging, cutting, compositing, stacks of 3D work (technically the 3D crew consists of 3 people alone who work on scenes and menus months before we even leave for E3), featurettes, color corrections and general tweaks, 5.1 mix, encoding & authoring...and anything else I've forgotten :)
You have come a long way from when we first came upon your website.
What were some of your keys to success?
NextGenVideos.com has always been about providing quality products/services that fuel the games industry. Back in the day when we used to produce Dreamcast and Playstation 2 movies for download, videogame movies online were generally of very poor quality. We had the cleanest videos around for the filesize and we put effort into every clip, cutting together highlights when the norm was to plug-in a capture card and hit record. The site did exceptionally well although bandwidth was very expensive which eventually forced our hand at modifying our direction. We always wanted to offer videogame exposition coverage and actually started with E3 2000 on VHS. We then continued onto the Autumn Tokyo Game Show in 2000, then The Future of Videogames Volume 1 in 2001 and Volume 2 in 2002, 2K4 in 2003 and this year E3 Access.
We're backing the philosophy "If you build it they will come." We're now producing a high-quality product that people really enjoy watching. We refined and somewhat mastered the craft of Expo coverage over the years, and we're building our fanbase while we do it. We'll always strive for a better product each and every year and hope to increase that ever important bottom-line. We're getting closer and closer every year to the DVD being a must-have item by the gaming community. Next year with the unveiling of several new consoles at E3, it will surely be the make or break for the series.
Are you planning to work on some other projects until E3 2005?
Hmm, probably not before E3 2005 no. We've been considering revisiting TGS and Spaceworld in Japan and even ECTS in London for a while, but since we spend all we have each year just making E3 Access happen, it's just not possible at the moment. But like I said, if we could we would so don't give up hope just yet ;)
Thanks to everyone that has supported us over the years. We'll continue to produce bigger and better DVD sets each year!
Thank you for taking time to answer our questions.
For more information about the E3 Access or Next Gen Videos please visit Next Gen Videos